Help shape the sound of Sunderland’s new radio station
Open call invites jingles and tracks ahead of Sunderland Music City Radio launch
A new online radio station dedicated to championing local talent is calling on Sunderland creatives to help define its on-air sound, with submissions now open ahead of its launch.
Sunderland Music City Radio is inviting producers, musicians and residents to create custom station idents and submit original music for potential airplay. The station will stream via the Music City website and aims to reflect the breadth of Sunderland’s music scene.
As part of the call-out, contributors are encouraged to produce short jingles of up to 10 seconds, which will be used between tracks throughout the day. The station is also building its music library and is seeking submissions from Sunderland-based artists, or those with strong links to the city.
One track will be chosen at random to become the first song ever played on the station. To be eligible, music submissions must be received by midday on Friday, February 27, with the announcement made on launch day
Frankie Francis, music officer for Sunderland Music City - and Frankie and the Heartstrings singer - said: “Sunderland is full of musical and creative talent, and this is about giving people a real chance to be part of the station’s sound. We don’t just want to play the sound of the city, we want the community to help create it.”
The project is part of Sunderland Music City’s wider ambition to support local musicians, nurture skills and strengthen the city’s creative economy. Sunderland Music City Radio has been backed by The Rank Foundation as part of its Profit for Good programme.
Full submission details are available via the Sunderland Music City website.