Don’t get Burn-ed: Dan fronts sun safety campaign
The advert, supported by Gateshead-based Candle & Bell, sees the Newcastle United and England defender put his protective instincts to use in unexpected fashion
It seems Blyth-born footballer Dan Burn has signed a new Boots deal… but not for his size 11s.
The player is starring in a new advert for the high street chemist which proves his defensive instincts extend well beyond the pitch.
The Newcastle United and England defender heads up the latest campaign for Soltan sunscreen, encouraging everyone to stay protected in the sun with the gloriously silly slogan: Back of the Neck.
In the advert, Dan ‘Won’t’ Burn patrols the pitch spraying players and even the referee on the backs of their necks to keep them sun-safe.
North East production company Candle and Bell was involved in the shoot, supporting production across crew, set design, casting and logistics.
The campaign lands at a timely moment, with Burn currently in the USA for the World Cup with England, where soaring temperatures have seen players taking hydration breaks during matches.
It’s good to know the squad are in safe hands… and we’re sure his team mates haven’t mentioned his sun-protection sideline even once.