BBC-backed Digital Accelerator aims to spark next generation of North East creators
From TikTok to YouTube, the way audiences watch stories is changing fast - and the North East is stepping up to meet that challenge.
The BBC and North East Screen have officially launched the Digital Accelerator, a new year-long initiative designed to boost the digital ambitions of production companies across North East England.
Originally announced at the Edinburgh TV Festival in August, the programme represents a £600,000 investment from the Corporation and the North East Screen Industries Partnership (NESIP), funded by the North East and Tees Valley Combined Authorities.
It aims to support up to four regional companies in piloting and producing digital-first content targeted at 16–24-year-olds on platforms including YouTube, TikTok and Twitch.
The initiative was unveiled at a packed out launch event at ARC, Stockton this week (November 3) where industry professionals, creators and freelancers gathered to learn more about how to apply and take advantage of the opportunities the scheme offers.
Attendees also heard from BBC commissioners and industry experts about digital strategy and emerging trends in youth-focused media.
Fiona Campbell, BBC controller of youth audiences and interim director of unscripted, said: “The Digital Accelerator is a bold next step in our mission to grow digital production talent across the UK.
“By empowering North East companies to experiment, test, and scale digital-first ideas, we’re not only investing in the region’s creative future, we’re helping shape the BBC’s own evolution in how we reach and reflect 16–24-year-old audiences.”
The programme will include mentorship from leading industry figures and a series of webinars exploring audience insights, creative development, and digital best practice.
To be eligible, applicants must be based in the North East or Tees Valley Combined Authorities, demonstrate a strong track record in content production, and show a commitment to employing at least 50% of creative talent locally.
Lisa Laws, development director at North East Screen, said: “The North East is a rapidly growing production hub, and we’re committed to sustaining that momentum by backing our companies to create bold, digital-first content that resonates with young audiences.
“As viewing habits continue to evolve, the Digital Accelerator represents a transformative leap forward for the region’s screen sector. This programme is not just about content; it’s about building a future-ready ecosystem that drives long-term growth.”
North East Mayor Kim McGuinness said: “The North East is full of creative talent, and the Digital Accelerator programme shows our commitment to helping content creators and production companies thrive in the digital space.
“As audiences shift to platforms like YouTube and TikTok, we’re working with North East Screen to help our regional companies develop the skills and content that connect with younger viewers.”
Tees Valley Mayor Ben Houchen added: “Teesside is now recognised nationally as one of the UK’s fastest-growing regions for digital and creative industries, and it’s vital we keep building on that momentum. By embracing cutting-edge technologies and backing innovation, we’re helping our exceptional businesses, creators and freelancers thrive – locally, nationally and globally.”
Applications for the Digital Accelerator are open until November 21. For more information and to apply, visit bbc.co.uk/commissioning